Aside from the two GAC MOTOR core brand values examined in previous articles: craftsmanship and technological innovation, a third concept at the core of the GAC MOTOR brand is “QDR”, or “quality, durability, reliability”.
This trio of closely connected terms collectively describes the way in which GAC MOTOR cars are constructed, with careful attention to every detail of hardware and software, to make sure each model is of a quality customer can rely on.
Quality: Cutting Edge Tech, Superior Materials
Since its inception, GAC MOTOR has been committed to building cars of the highest quality.
Part of this comes from extensive investment in research. Ideas and findings flowing constantly from the independent GAC R&D Center allows GAC MOTOR cars to constantly incorporate new technologies.
As of 2020, the GAC Group has applied for over 8000 patents and taken part in hundreds of science and technology projects. This emphasis on research means that GAC MOTOR vehicle technology is some of the highest quality technology in the industry: MegaWave Power engine technology, superfast i battery charging, and other innovations like the G-Health cabin project, which integrates environment-friendly materials into interior design and filters over 97% of PM2.5 particles from the air, inhibiting the reproduction of potentially pathogenic bacteria.
Materials are also of superior standards: from Harmon-Kardon surround sound speaker systems, to air conditioners from the same suppliers used by Toyota and Honda, to the top grade steel used to reinforce car bodies, GAC MOTOR cuts no corners. This is reflected in well-earned accolades for GAC MOTOR models: for example, the GS8 was awarded a 5-star safety rating in the China-New Car Assessment Program (C-NCAP) crash test, outperforming many counterparts with a score of 57.7. Quality materials are the basis of quality vehicles, which in turn are the basis for an enjoyable driving experience and lasting value for owners.
Durability, Reliability: A Brand You Can Trust
Focus on quality also brings about cars that maintain their value, returning on investment again and again. GAC MOTOR strives to be a brand that car owners can rely on for long distances and challenging terrains. All new models go through 4 million km of durability testing, facing extreme conditions down to -40 degrees Celsius as well as desert and mountain terrain to ensure that it can perform in any environment owners wish to explore.
GAC MOTOR’s brand message, at its core, represents a commitment to providing customers with strong, long-lasting, reliable vehicles. It’s not just about value; it’s about lasting value, providing car owners with a vehicle that will make their life easier and make driving more joyful.
Connection
The final pillar of the GAC MOTOR brand value system is the connection built both with customers and with distribution partners across the world.
Connection means trust. This final brand value flows naturally from success in the preceding three values of technological innovation, craftsmanship, and quality/durability/reliability. A trust connection is built when global customers have faith in the quality of GAC MOTOR products and services, and when distributors have access to fantastic products to provide to their respective markets.
With a strong connection in place between headquarters and distributors, and between the brand and consumers, great things can be achieved. GAC MOTOR is committed to continually maintaining these connections, and the company looks forward to a new era of more united, more advanced, and more exciting mobile life for customers across the world.
Intelligent robots to manufacture high-quality cars
